UFC CEO Dana White Emphasizes the Importance of Timely Decision-Making in Booking Major Fights
UFC CEO Dana White recently shared his thoughts on the importance of making decisions about major fights in a timely manner, citing the ever-changing nature of the sport and the factors that can affect a fighter’s career. In an interview with Dale Brisby, White highlighted the need to capitalize on opportunities as they arise, as delays can result in missed chances due to injuries, personal problems, or a fighter’s decline from their prime.
White’s comments come at a time when the UFC is gearing up for a series of highly anticipated events, including its debut on Paramount+ next year, which promises to feature stacked cards with multiple title fights. Fans are eagerly awaiting UFC 324, which boasts two title fights and several other intriguing matchups, as well as UFC 325, UFC 326, and other fight nights that have been announced so far.
The promotion is also focused on the upcoming UFC White House 2026 event, which is rumored to be the most loaded card in the company’s history. Scheduled to take place on June 14, 2026, on the South Lawn of the White House, the event will celebrate America’s 250th anniversary, with President Trump claiming that there could be as many as nine title fights on the card.
Dana White’s Insights on Making Big Fights Happen
When asked about the process of booking major fights, White emphasized the need for swift decision-making, stating, “In this business, when things line up to make a big fight, you have to make that fight right then and right there and capture it in the moment because you’ll never have that opportunity again. Because when your product is human beings, people get older, they might not be in their prime anymore, injuries, personal problems, the list goes on.” This approach is reflective of the UFC’s commitment to delivering the most exciting and competitive matchups to its fans.
White’s comments were shared on social media, with ACD MMA tweeting, ” Dana White talks about making ‘big fights’ in the UFC: ‘In this business, when things line up to make a big fight, you HAVE to make that fight right then and right there and capture it in the moment because you’ll never have that opportunity again.'” The tweet has generated significant buzz among fans and pundits alike, highlighting the importance of timely decision-making in the world of mixed martial arts.
UFC White House 2026 Card Update
In the same interview, White provided an update on the status of the UFC White House 2026 card, revealing that the promotion will begin working on the event in early February 2026. While the main-event fighters have not yet been selected, White assured fans that the card will feature an exciting lineup of matchups. As reported by ACD MMA, White stated, “In like the first week of February, we’ll start working on the White House fight, determining who’s fighting there and all that.” With the event still months away, fans can expect a series of announcements and updates as the UFC finalizes the card.
As the UFC continues to push the boundaries of the sport, its commitment to delivering exceptional events and matchups remains unwavering. With the guidance of Dana White and the expertise of its matchmakers, the promotion is poised to deliver another year of thrilling fights and unforgettable moments for fans around the world.


