Oleksandr Usyk: The Key to Breaking Boxing’s Attendance Record
Oleksandr Usyk, the world’s No. 1 heavyweight and pound-for-pound king, has been targeted by Ed Pereira, CEO of iV Boxing, to make him one of the most recognizable athletes in the world. Pereira’s company, iV Boxing, plans to host a series of events this year, including a boxing card in San Francisco on July 11, which aims to attract a record crowd of over 136,000 people.
According to Pereira, iV Boxing’s events will be streamed on YouTube, with some being free for the public to attend. The company has announced that it will work with various promoters to secure big fights for its venues and dates in the United States and the United Kingdom. Usyk, who holds three versions of the world heavyweight title (WBC, WBA, and IBF), is one of the fighters iV Boxing is interested in featuring, either in San Francisco on July 11 or in Las Vegas in April.
Usyk, 39, has not fought since knocking out Daniel Dubois in five rounds last July and has recently been linked with signing a new promotional deal ahead of fighting former champion Deontay Wilder. With a record of 24-0 and 15 KOs, Usyk is considered one of the greatest boxers of his generation. Pereira believes that featuring Usyk in one of iV Boxing’s events could help bring boxing back to the mainstream and make it more accessible to a wider audience.
iV Boxing’s Ambitious Plans
iV Boxing’s CEO, Ed Pereira, has announced that the company plans to host 12 events this year, with the goal of making boxing more accessible and appealing to a wider audience. Pereira believes that by working with various promoters and featuring top boxers, iV Boxing can help bring boxing back to its former glory. The company’s events will be streamed on YouTube, with some being free for the public to attend.
Pereira has stated that iV Boxing is willing to pay a fair amount for big fights and is working with several promoters to secure top talent for its events. The company’s goal is to create a “fans-first” experience, with affordable ticket prices and a focus on making the events fun and engaging for attendees. With its ambitious plans and commitment to working with various promoters, iV Boxing is poised to make a significant impact on the boxing world.
YouTube Broadcast Deal
iV Boxing has announced a distribution deal with YouTube, which will allow the company to stream its events on the popular video-sharing platform. According to Pereira, the deal will make it easier for fans to access iV Boxing’s events, with some being free to watch and others available for a low pay-per-view fee. The company’s goal is to make boxing more accessible and appealing to a wider audience, and the YouTube deal is a significant step towards achieving that goal.
With its focus on accessibility and affordability, iV Boxing is well-positioned to attract a new generation of boxing fans. By working with top promoters and featuring the best boxers in the world, the company is poised to make a significant impact on the sport. As Oleksandr Usyk and other top boxers take to the ring, iV Boxing’s events are sure to be must-see attractions for boxing fans around the world.
